Google says AI features in Search and Gemini may affect ad targeting
Oct 24, 2026 · Summarized by Fundy Tech from The Hacker News
Google updated its privacy policy to say data shared with Search or Gemini can help personalise ads. The change applies when users connect services like Gmail, Photos or Drive.
Key points
- Policy update took effect October 16, 2026.
- Personal Intelligence is rolling out as beta to eligible adults globally.
- Users can disconnect apps or disable personalised recommendations.
Why it matters
If you use Google services for work or family, your choices about AI features now matter more. Connecting email, photos or files to AI tools may influence ad personalisation. Review your settings if you want less data sharing across Google services.
Who’s affected: Google users with connected Search, Gemini, Gmail or Photos data
What to do
- Review Google Search and Gemini privacy settings.
- Disconnect any apps you do not want linked.
- Disable personalised recommendations if needed.
Original reporting
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