AI
OpenAI says ChatGPT search is now at 20% of Google’s volume
Nov 3, 2026 · Summarized by Fundy Tech from The Verge
The 30-second version
OpenAI says ChatGPT now handles search queries equal to 20 percent of Google’s volume. The company is also leaning more into ads and shopping-style results.
Key points
- Adam Fry announced the figure at a press event on Monday.
- OpenAI defines a search as a query that leads to a web search.
- The company recently began adding sponsored product images to ChatGPT.
Why it matters
Search habits are shifting, which can change how people find information, products and local businesses. Small businesses should watch how AI tools affect web traffic and customer discovery.
Who’s affected: ChatGPT search users and online publishers
Original reporting
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