Reddit says Google’s AI search modes are cutting traffic
Oct 29, 2026 · Summarized by Fundy Tech from The Verge
Reddit says Google’s AI Mode and AI Overviews are reducing referrals to the platform. The company says search traffic in October fell by more than 1 million referrals a week on average.
Key points
- Reddit says AI Mode does not drive traffic.
- October search traffic fell by over 1 million referrals weekly.
- Reddit says it is still a top search term on Google.
- The company is pushing a more direct, logged-in experience.
Why it matters
For publishers and businesses that depend on search traffic, this shows how AI search changes can reduce visits. If you rely on Google referrals, your audience may not reach you the way they once did. It is another sign to build direct channels like email, apps and loyal repeat visits.
Who’s affected: Reddit and sites relying on Google search traffic
What to do
- Build direct traffic sources beyond search.
- Watch referral traffic if you publish online.
- Consider logged-in or repeat-user features for your own site.
Original reporting
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